There's a new commercial for underwear that is apparently only appearing on a tivo machine near you. Usually I don't check these things out but this time I did. Good thing, too.According to comments on youtube this is a parody of a Coldplay video or videos. Regardless, the song is pretty good. Check it out here.
You can also watch their country music video/commercial here.
If you've got TIVO, one of the Gold Star content thingies has this video as well as a really cool behind-the-scenes video of the Apple guy singing the lyrics backwards (so they could reverse the shot for the final video). Don't know how you memorize lyrics backwards but he did it. Cool.
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